I had a fantastic time at Blizzcon. I love the company and the games it puts out. I will likely be playing the new expansion and Diablo III. I made lots of new friends this weekend, and strengthened ties with old ones. This is why it makes me incredibly sad that I feel the need to post about the behaviour of a musical guest during the Closing Ceremonies. I could be waffling about the new talent system, or about pandas, or talking about the brilliant individuals I got to meet. I could talk about the beautiful art, the epicness that is Christie Golden, or the wonderful publishing panel. Instead I’m talking about how I got slapped in the face with the dudebro nature of Blizzcon.
Not smelling of roses
One comment, made by @mythraidates, was that Blizzcon attendees had better personal hygiene than Disney visitors. This remark is confirmed by us all. I can think of only one moment where I noticed body odour to any real extent. So bravo. We have mastered the shower as a community.
However there were a couple of moments that really soured my enjoyment. One was watching the Cosplay contest from the Panel discussion stage and having to listen to a bunch of guys seated behind our (nearly all female) group. Listening to their judgements on the various semi-naked cosplayers was not fun. Even worse was them judging the heck out of any woman who didn’t fit the ‘ideal body’ type.
And finally there was the moment when L90ETC invited a musical guest onstage. I believe he was the lead singer of a band called Cannibal Corpses, or something. Corpsegrinders? I’m not familiar with the band. He’s a hardcore hordie, and proceeded to go on an anti-Alliance rant. Which would have been fine if he hadn’t used homophobic slurs to do so.
The video above is an old clip, but it was aired un-edited during the Closing Ceremonies of Blizzcon 2011. There was no censoring/bleepouts as they aired it. I was there, I watched this clip***. It almost didn’t register at the time as I was so tired, but it stings. Now I’m aware that the band is a Death Metal band, and thus generally not known for appealing to a diverse audience. Seems a little odd to include such a guest right before one of the most popular and widely loved bands on the planets, at an event which had until that point seemed much more diverse (and welcoming thereof) than conventions generally are.
***As I am very jetlagged right now, I’m starting to second guess myself on this. Were they bleeped out? I honestly remember the homophobic terms being quite clear regardless, as I had never seen the clip before. If they were censored, then what was the point of doing it so badly when it would have been easy enough for them to edit them out entirely. However I have to make it clear that I may have mis-remembered the existence of bleeps***
I’m not offended
I’m not offended as an Alliance player if someone chooses to call us names. Although I’d call myself bifactional (where is my purple hoodie?) I’ve nearly always been mainly Alliance. I’m used to the push and pull. I’m used to bigoted language too, but I wouldn’t say I need to accept it’s presence. Free speech, such as it is, protects your right to say it, but it also protects my right to call you a a bigoted asshat for saying it.
I am bisexual. As such I get a lot of passing privilege with my sexuality. I can get down with faction hate, but I can’t do anything but condemn the use of such antiquated and homophobic slurs as part of a ‘joke’. Letting language like this go past as ‘just a joke’ is part of the problem. This same weekend a 28 year old man was murdered in Scotland, possibly burned alive in what is believed to be a homophobic attack. In my own workplace I hear homophobic slurs on a regular basis, and no matter that my co-workers would probably be okay with my sexuality, it makes me afraid to mention it. There may be other pressing matters for the QUILTBAG community, but language still plays a vital role in making environments inclusive and safe for participants.
I can pass as straight, because a lot of my relationships tend to be hetero, and language like this during an official Blizzard event leaves me cold. I can’t speak for other bisexual people, nor those at different places on the sexuality spectrum. I’m not happy about this, and I’m even less happy that this is my first post-Blizzcon post. It’s a little rambly and incoherent, but I get to blame jetlag for this.
The Blue Response
Sadly this is not the scary drink that a friend came up with, but the usual half-assed apology. Nothing from Blizzard, just a quote from L90ETC themselves. ‘It’s just a joke, sorry you were offended‘ (TW for the comments of course). I’m sure it was meant in fun, but the apology isn’t a) a true apology, and b) it isn’t even clear what they believe they did wrong. Are they sorry for insulting the Alliance, or the real issue of the language used? Will they seriously rethink what they said, or just shrug it off and hope it doesn’t happen again.
Blizzard themselves seem to be trying to pretend it never happened. This PR stuff can be hard to deal with, but historically Blizzard has lagged behind rivals Bioware in dealing with the inclusive side of the gaming community.
In conclusion
Alliance vs Horde rivalry and bashing? Not always great, but part of the World of Warcraft.
Homophobic, racist, ableist or misogynistic language as part of the same? Old, tired. You can be more creative than that.
If you’re not offended, or you choose to laugh it off, good for you. The rest of us will be sitting over here, being disappointed and angry.
Further reading
- Blue response
- WoW Ladies Petition/Open Letter
- Kotaku (with further details about GLAAD involvement)
- GLAAD attempting to reach out to Blizzard, as covered by Gay Gamer






1
Grigory V at http://floatboth.com
I wonder if all horde players are white straight dudes… and where does a musician find the time for hardcore playing?
Posted at October 27, 2011 on 12:53pm.
2
Pewter at http://mentalshaman.com
Er, I would guarantee you that all horde players are not straight white dudes. And by hardcore I mean they are rather devoted to their faction. All sorts of people with busy lives find time to play.
Posted at October 27, 2011 on 1:37pm.
3
Ironyca at http://ironyca.wordpress.com/
I agree, it was more about homophobia than it was about Alliance vs Horde.
What stuck out to me was his obsessive performance of masculinity. If you play Alliance (especially night elf according to this guy) you are gay and between the lines not a “real man” but this lesser being that needs to die and all sorts of things…
His language was so offensive, the amount of swearing blurred the whole thing for me, and all I was thinking about was the journalist grinning away in the background, whom I was waiting for to -just- remove the microphone. Who wants to give air time to someone who’s so obviously just ranting off a lot of uninformed hate speech, especially making it resurface at Blizzcon.
I hope people see through the faction war disguise, a lot more was going on underneath that flimsy surface.
Posted at October 27, 2011 on 2:04pm.
4
Lou Gagliardi at http://unknownventures.wordpress.com
@Grigory V
I consider myself a woman (MtF TG) and I play Horde.
Well, actually like Pewter I play whatever faction I wish and have played both; but I’m currently playing Horde.
While I’ve only seen the clip because of this blog, I am not as offended as others–and that’s okay. I laughed it off BUT that doesn’t mean it’s not a serious thing. Homophobia, whether in WoW or IRL, is VERY real and needs to be stopped. on all fronts.
Posted at October 27, 2011 on 2:13pm.
5
Celine at http://celinetaillefer.blogspot.com
Great post, as usual, pewter. I feel the same way – I have so much exciting things to talk about Blizzcon which I overall loved, that I feel betrayed and unhappy that this is what I need to address first, because it IS important, it is hurtful, it is literally contributing to the death of our young LGBT people. BUt I can’t gush about the good stuff without acknowledging that whenever I think of my first Blizzcon right now, it’s overshadowed with “people at Blizzard agree with someone who thinks I should die.”
Posted at October 27, 2011 on 4:41pm.
6
NoFuneral at http://www.nofuneral.net
I think I heard ONE slur that MIGHT be considered homophobic. Although, using the word “homo” as an insult isn’t actually homophobic, but instead insanely insensitive.
Posted at October 28, 2011 on 1:18am.
7
pewter at http://Mentalshaman.com
Am not sure how ‘faggot’ and ‘emo cocksucker’ are anything but homophobic. Using anything meaning ‘gay’ as an insult is a slur and is thus homophobic language, regardless of whether the person who utters them follows up with anti-quiltbag -feelings- or actions.
Posted at October 28, 2011 on 2:23am.
8
Ricard
What amazes me is that anyone can weed through this person’s repetitive profanity to find some lesser offense to latch on to. Does Blizz find that three minutes of mindless articulation of copulative synonymity is somehow entertaining or otherwise worth some portion of the entry fee? …for a closing ceremony no less? That, regardless of sub-content, is be the real outrage.
Posted at October 28, 2011 on 4:22am.
9
Mark
He’s just some barely grown up kid, encouraged by the other barely grown up kids who currently run Blizzard’s Forums and game development for WoW.
It’s really no surprise they’d support this kind of hate speech, I’d seen many quotes on the forums saying “I saw it and it’s not that bad”, or “I thought it was hilarious” or “lolubad alliance gay pansies he was right” or any number of things similar to those comments.
I was expecting this to be an “obvious” joke and nothing that seemed hurtful or offensive. Watching it today, I have learned two things.
1: The amount of juvenile encouragement to hate is way larger than I previously thought in WoW (It was bad in bc… but there were usually only a few reallly bad apples per server, it gradually got worse in wotlk, and now I believe with RDF and ezmode classes/Blizzard’s attitude towards players on the forums, it is completely unacceptably terrible right now.
2: Blizzard not only is indifferent to this kind of treatment (even though they forbade their own players from acting that way) but encourages it through malice and ignorance, especially coming from their own community managers and developers.
This year, when people complained that dungeons were hard, (and they were, with the artificial one shot mechanics) blizzard writes them a “blog post” (seemingly like a teenage girl to eschew her slowly growing angst)
telling those players that they’re just bad. And need to l2p.
“we don’t want to give undergeared or unorganized groups a near guaranteed chance of success” So they admittedly wanted us to overgear instances, which would lead to us zerging them again… mega fail on their part.
The title of that post was oozing with condescension, aptly named “Wow, Dungeons are Hard! (No shit sherlock mc. dumbass!)
And then we see the same exact disrespectful attitude with this PR formed “apology”, which was the heavy handed equivalent of “Wow, you are really pansies, it was a joke BRAH! We promise not to allow you pansy alliance admittance into next year’s Blizzcon closing ceremonies, where we have people quoting some psychopath on how he hates emos/gays/bi/transgenders/ and anything else that isn’t a majority. But don’t worry alliance, our hatred fueled players will all be allowed in to revel in their hive like ignorance.
Signed,
Blizz
But if you look at some of their comments to players over the last few years (on the forums) you’ll see clear notice of their condescending attitude, and lack of ANY respect what so ever for their customers.
I remember a post from about 1.5 years ago, when the lead developer actually did his job and posted on the forums about it. He made some snarky comment to a player who was unhappy with his progress as lead developer, and remarked “and I’m not tracking this” indicating that it wouldn’t be seen in the blue tracker, even though he commented in the thread as a representative of Blizzard.
But really, the condescension is just ridiculous. They act like they’re holier than the people who play their game and pay their salaries, and at the same time treat those same people like cattle.
Clearly, a stronger message needs to be send, because I don’t really think the Bobby Kotick owned/run Blizzard entertainment cares about it’s customers at all anymore, unless they have giant $ signs above their heads. (Pet store, Mobile AH Sub, 1 year sub for DIII!- just grasping for subscriptions).
Cheers, and thanks for the informative blog post.
Hopefully one day we can get rid of all the childish douchebag comments in wow, both from the subscribers, and most especially, the developers.
I guarantee if someone said that shit in game… Blizzard would give a 4 day ban. But oh it’s okay for them to post that kind of hate speech!
Posted at October 28, 2011 on 8:22am.
10
Mark
* We just have to admit, the pandaclysm is upon us, and with it comes Blizzard’s recent inability to care about what their players feel and desire.
No Starcraft or Diablo on Lan
Disrespecting their customers (and even trolling some) on the forums.
This is most likely the end of the world (of warcraft) as we know it.
Posted at October 28, 2011 on 10:32am.
11
Mark
P.S. I just came up with pandaclysm, I think it’s an awesome description of Blizzard’s collective attitudes towards players in this new era of World of Warcraft.
Posted at October 28, 2011 on 10:38am.